Focus is about picking the right problem (not the solution) to focus on.
The chasing of too many ideas or the wrong ideas becomes a stumbling block over which companies, large and small, fall foul again and again. It’s the battle against trying to do too much.
Where to shine the light for future innovation.
In this episode, we’re speaking to Hazel Savage. She shares her incredible story about how she went from failed punk rocker, into the world of music tech, before setting up her business – Musiio – and selling it to SoundCloud after four years.
It’s simple really: Is there going to be a big enough market?
Choose your innovation quest wisely, and be sure to apply your focus to the problem, and not to the solution.
Many businesses fall into these traps when innovating. Do you recognise these rabbit holes?
Herbert Bayard Swope
Steve Jobs
Jake Zim
Mark Scott, Bella & Duke
Defining the purpose of the business is the essential first step in the innovation journey. Here are some of my favourite purpose statements and problem statements.