AUDIO: Make failure your friend (6mins)

Freedom to fail is a critical ingredient of success. A 6-minute excerpt

The wholehearted acceptance – indeed embracing – of failure is key. In this excerpt from the Resukts chapter in the audiobook of The Entrepreneur Within, author Mark Roberts explains why you need to make failure your friend, and, key to this, how to make failure your friend.

The proprietary FORGE methodology – Focus, Originality, Results, Growth and Ecosystem – are interconnected elements. This excerpt is from the Results chapter.

Innovation results are typically subject to a power law, whereby a small percentage of ideas will produce a large percentage of the returns. If companies aren’t truly comfortable enough with failure, they are unlikely to have enough bets in play to deliver outsized returns. 

Listen in here.