Once we’ve got an idea that has had some traction, we turn our attention to Growth.
How do we move from the start-up mode to rapidly scaling without losing momentum?
This is the time to place the big bets.
This episode's guest is Dom Dwight, Strategy & Innovation Director at Taylors of Harrogate, makers of Yorkshire Tea. He talks candidly about the benefits, and challenges, of running that department within a major organisation. But most importantly, he talks about how innovation has led Yorkshire Tea to become the country’s biggest brand from third place in just a few years.
To help make it easier to ensure we cover everything, I developed a model for these meetings that conveniently spells ROCKET to drive the agenda of a growth board. This covers our Reason, Organisation and Culture, as well as KPIs, Expenses and Testing.
Herbert Bayard Swope
Steve Jobs
Jake Zim
Mark Scott, Bella & Duke
