Free resources

Results

We’re testing whether people want to buy it, whether we can make money from it, and whether we can fulfil it.

I’ve said before, but there’s never been a better time to test a product at lightning speed and cheaply. 

Validating the concepts quickly in the market, not the boardroom.

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Results resources

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Lead vs lag indicators
RESULTS
Lead vs lag indicators
RESULTS

Only measure what matters.

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RESULTS
Download: DVF testing template
RESULTS
Download: DVF testing template
RESULTS

Results as less about the end game, and more about a phase of discovery and optimisation.

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RESULTS
AUDIO: Make failure your friend (6mins)
RESULTS
AUDIO: Make failure your friend (6mins)
RESULTS

Listen to an excerpt from The Entrepreneur Within audiobook, read by its author, Mark Roberts. In this snippet, Mark discusses why celebrating failure is a must. 

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RESULTS

  • 'I can’t give you a sure-fire formula for success, but I can give you a formula for failure: try to please everybody.'

    Herbert Bayard Swope

  • ‘Innovation comes from saying no to a thousand things.’

    Steve Jobs

  • 'Focus is crucial for young companies navigating the dynamic landscapes and convergence of new technology, and entertainment.'

    Jake Zim

  • 'One of my lessons in the many decades I’ve been building businesses: Focus, focus, focus.'

    Mark Scott, Bella & Duke