

AUDIO: Make failure your friend (6mins)
Listen to an excerpt from The Entrepreneur Within audiobook, read by its author, Mark Roberts. In this snippet, Mark discusses why celebrating failure is a must.

Don’t fall into these innovation traps
Many businesses fall into these traps when innovating. Do you recognise these rabbit holes?



The best purpose & problem statements
Defining the purpose of the business is the essential first step in the innovation journey. Here are some of my favourite purpose statements and problem statements.

How to calculate the size of the problem
It’s simple really: Is there going to be a big enough market?