Download: Define Your Quest Toolkit

Choose your innovation quest wisely, and be sure to apply your focus to the problem, and not to the solution.

This is the crucial start phase to drive clarity and commitment across the whole organisation. So how do we break down what it means to achieve focus?

I find it helpful to remember this as the ‘Four Ps of Focus’, namely: Purpose, Potential, Profit and Prowess. Tying it all together, however, is Timing. Timing is so important, and not always in your control. Always ask: why now?

This PDF is a toolkit to help your venture define its quest.