The debut book
by Mark Roberts
THE ENTREPRENEUR WITHIN
How to FORGE innovation-led growth by embracing the inner entrepreneur.
Released 30th January 2025
The Entrepreneur Within
WHAT IS THE BOOK ABOUT?
The Entrepreneur Within is an innovator’s playbook for helping ideas gain traction, scale quickly, and keep an entrepreneurial mindset alive within any organisation.
Large companies often lose the creative spark that brought them success and get weighed down by the complex systems built up within them. Start-up companies often get bloated with too many disparate ideas and get blocked by a lack of basic systems and infrastructure.
The proprietary FORGE® Methodology shows how businesses of all stages and sizes can develop creative and viable innovation that makes a difference.
Watch Mark explain the key concepts of the book in 45 seconds.
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Mark Roberts
ENTREPRENEUR / AUTHOR / INVESTOR
Mark Roberts has experience leading innovation in start-ups, large businesses, councils and universities. He is an entrepreneur, an intrapreneur, angel investor, board adviser, keynote speaker and author.
He mixes coaching the leadership teams of established businesses, with founding new ventures through his Red Line Foundry business. The FORGE® Methodology is the culmination of 25 years of building businesses and has helped create hundreds of millions of dollars of value.
For investment opportunities and speaking engagements, visit markroberts.co.
Testimonials
Early praise for The Entrepreneur Within
‘Innovation in business isn’t optional, but it’s incredibly hard to get right. Through his own experience and talking to some of the world’s great innovators, Mark has distilled decades of learning into a single, powerful book.’
Daniel Priestley, entrepreneur, best-selling author and international speaker
‘Mark’s FORGE methodology is essential reading for every business looking to grow. This book is an illuminating blend of practical advice and inspiration from some of the world’s most innovative business leaders.’
Gordon Bateman. CEO of CSRI, and Founder of InvestorLadder
‘It’s so hard to find people who can both innovate and operate at scale. Mark’s experiences span from start-ups to some of the world’s largest organisations. His book is inspiring and deeply practical. If you need to raise your innovation game, read this book now.’
Andy Logan, Vice President, PerfectDraft at Anheuser-Busch InBev
‘Through years of experience and talking to dozens of key leaders, Mark has developed the ultimate toolkit for innovation. From inspiring originality in your team to managing scale-up in a company, this book covers everything you need.’
Laura Harnett. Founder of Seep, award-winning eco-cleaning tool brand & Cartier Women's Initiative Fellow
‘Mark’s book is a crucial guide for leaders seeking to unlock sustainable, innovation-driven growth by blending the agility of startups with the scalability of established organisations.’
Paolo Provinciali. VP of Marketing Growth, Performance, and Operations at LinkedIn
‘If you want your venture to grow sustainably and successfully, this is the book you need to read. The Entrepreneur Within is instructive, essential, and impossible not to act on. At its heart is finding the right mindset for you and your venture.’
Hugh Campbell, GP Bullhound
Innovation blog
Your guide to innovation
The Entrepreneur Within
IS THIS BOOK FOR YOU?
The Entrepreneur Within introduces you to real-world stories from companies and connects these innovative tales to the FORGE® methodology to deliver powerful insights to unlock innovation-led growth.
Imagine if large corporations could ignite new ideas as effectively as start-up entrepreneurs. Imagine if startup entrepreneurs could scale their ideas as efficiently as well-run corporations. Connecting the strengths of each contrasting mindset can unlock the potential for powerful innovation-led growth. This book makes this possible.
Watch Mark explain the key concepts of the book in 45 seconds.